This is a one-day training course which will look at the basic marketing skills and help you plan your campaign.

You'll receive a certificate when the training is completed.

You'll look at these key areas:

• What is marketing?

• Discovering the needs of the customer

• SWOT analysis

• Setting objectives

• Exploiting opportunities: organising your responses

• Product/Service

• Place

• Price

• Promotion

• People

• Physical evidence

• Processes

• Budgeting for marketing

• Has it worked?